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Pinarello’s Chief Marketing Officer on Dogma X: ‘We’re not here to just sell t-shirts’

Pinarello's Chief Marketing Officer on Dogma X: 'We're not here to just sell t-shirts'

We sat down with Federico Sbrissa at Pinarello to talk about why the Dogma X wasn't designed for Ineos, how they lost money on their mountain bike, marginal gains, and more.

Read the full article at Pinarello’s Chief Marketing Officer on Dogma X: ‘We’re not here to just sell t-shirts’ on Velo.

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